Agritourism Switzerland, the umbrella organisation that numbers over 320 providers throughout Switzerland, is the marketing platform for agritourism offerings; these include overnight accommodation on farms (sleeping on straw, or in a room, holiday home or dormitory), and sales direct from the farmyard as well as events and catering at farm venues.

Agritourism Switzerland came into being as a result of the merger of three organisations: schlaf im Stroh!, Swiss Holiday Farms and tourisme-rural.ch, in collaboration with the Swiss Farmers' Union  (SFU/SBV). It is important to work together so that we can exploit synergies and strengthen our market presence.

A shared logo, combined offers and a transparent quality profile play their part in raising awareness about agritourism in Switzerland – among visitors as well as service providers.