The Swiss Farmers' Union (SFU/SBV) represents farmers' interests in the following ways:
- The SFU promotes the standing of domestic products and their sales through its image campaign entitled "It's a good thing that there are Swiss farmers" ("Gut, gibt's die Schweizer Bauern").
- It supports agritourism as a second mainstay, and a vehicle for intimate contact between cities and the countryside.
- It provides ongoing information about current events related to agriculture, and keeps the outside world informed of farming families' concerns about key issues.
You can find more information about the Swiss Farmers' Union here.