Opened in 1996, La Ferme d'Yverdon-les-Bains was the first store in Switzerland to promote direct sales of farm produce.

The concept of bringing the richness of Vaud's terroir to the city immediately appealed to a clientele sensitive to the provenance, authenticity and quality of the products, as well as to the financial advantages of direct sales.
25 years later, more than 110 local artisans supply the store.


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